“It felt like hiring a senior marketer who already knew our customers. We approved the first plan in ten minutes.”
- Maya Rao, Lumen Coffee
What changed
- Weekly calendar across email, Instagram, blog and search.
- Autumn blend launch: 14 trips to two farms in Chikmagalur, told as a founder story.
- Wednesday-morning LinkedIn slot picked because that audience engages most then.
Result
Organic reach up 212%. The same voice profile from step one now drafts every piece.