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Track pipeline, return on ad spend and subscriber growth together, then put the results to work.

This weekLumen Coffee

Pipeline$48,200

Return on ad spend3.4×

New subscribers1,284

Illustrative product preview

$48,200pipeline, up 18% week over week

3.4×return on ad spend, up 0.6 since launch

1,284new subscribers, 9% above target

Median 3.4× return across 1,200 brands after 90 days. Results vary by category and budget.

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